Press Releases

MONTREAL, QC, February 2^nd, 2012
TAXI MONTREAL TO OVERSEE THE LAUNCH OF ALT HOTELS IN CANADA

As part of a call for tenders, Groupe Germain Hospitality is entrusting TAXI Montreal to rollout the ALT Hotels banner in Canada. This transaction includes developing an integrated communication campaign to help launch new ALT Hotels in different markets across Canada over the next three years.

TAXI Montreal was also involved in repositioning and developing the new brand behind the ALT banner designed to launch the first hotel in this chain in 2008, the ALT Hotel Quartier DIX30.

The ALT Hotels banner shatters the mold of the traditional hotel experience-its innovative boutique-hotel concept capitalizes on the latest design trends and meets the demands of a new generation of business travelers at a set price, regardless of the time of year. The expansion of the ALT banner calls for 10 new hotels to be built in the next five years.

About Groupe Germain
A family-run Quebec company, Groupe Germain Hospitality owns and operates five Le Germain boutique hotels-one each in Quebec City, Montreal and Calgary, and two in Toronto. Groupe Germain Hospitality also owns and operates two ALT Hotels, in Montreal (Quartier DIX30) and Quebec City. Four other ALT Hotels are currently under development: at Toronto's Pearson International Airport, in downtown Winnipeg, at Stanfield International Airport in Halifax and a second in the Montreal area. Groupe Germain Hospitality is recognized for the unrivalled hospitality and sophisticated style that characterizes its hotels. Recipient of numerous prestigious awards, Groupe Germain has recently received the Pinnacle Award in the category Regional Company of the Year. The Pinnacle Awards recognize the full spectrum of achievements in the hospitality industry. For more information: www.groupegermain.com.

About TAXI Canada Ltd.
Established in Toronto, TAXI Canada is a wholly owned subsidiary of Y&R Brands, with offices in Canada, the United States and Europe. With "Doubt the conventional. Create the exceptional" as its mantra, TAXI was recently named Canada's Agency of the Decade and is recognized internationally for its strategic planning, creative and design expertise and interactive work. Major clients of TAXI Canada include TELUS, Canadian Tire, McCain Foods, MINI (BMW), VIAGRA, Burger King, Bombardier, Boston Pizza, Capital One, Kraft, Revlon and Unilever/TIGI.